HARNESS THE FORCE OF STORYTELLING FOR GOOD
"We wanted our marketing associates to be comfortable applying storytelling in their day-to-day, while at the same time driving tighter alignment, understanding and agreement across the messages going to our clients. Design Spring’s storytelling training delivered just that. They provided a hands-on seminar that is not a one-and-done – the training has impacted how we think about bringing our stories to life in the market."
~ Samantha O'Neil, Senior Vice President at Fidelity
A campaign is what you want your buyers to know, but a story is what your audience wants to hear. Learn how your team can leverage the most powerful form of communication in your content marketing.
In this full-day workshop, you will learn how to:
- Leverage the arc of a story throughout the funnel to drive conversion.
- Enable your company to build your skills, and your story, through group exercises.
- Identify your hero, face your villain, and work through how to reconcile the two.