Have you noticed?

The B2B buying cycle has undergone radical change.

Any purchase decision, of virtually any significance, has evolved into a cornucopia of consultation -- from online reviews to product comparisons, and peer experiences and recommendations.

In this webinar you'll learn what defines an advocate, and what motivates them to advocate, and how you can align your organization to take full advantage of the benefits of advocate marketing.

Lisbeth Hansen

Director, Customer Advocacy
Demand Spring

With more than ten years of Customer Advocate and Client Success leadership experience at IBM and Cognos and more than 20 years of senior global marketing leadership experience, Lisbeth helps clients implement customer advocate marketing strategies, developing content that drives referrals, references, and reviews, along with word of mouth recommendations through the deployment and management of advocate hubs.

Chris Newton

Vice President, Business Development
Influitive

Before joining Influitive, Chris started the first product-centric customer advisory board at Siebel, and created one of the earliest advocate marketing programs using Influitive's AdvocateHub platform at Xactly. In his life before software marketing, he was a pilot in the U.S. Navy and earned an MBA at Harvard.